Hi there Woocommerce users and fans, this is the 4th edition of this simple newsletter, hope you enjoy the content. Metrics For your E-Commerce Store However good you think your gut feeling is, data should be your source of decision making when it comes to marketing, growing your store, making changes, or fixing what is …
Metrics for eCommerce, Checkout Fields and WooCommerce 4.4 Read More »
Sell more with CA$HVERTISING I am reading a great book about writing copy that sells, Cashvertising by Drew Eric Whitman. The book is full of practical advice and psychological “tricks” you can use to write better copy for your website or for your ads to help you convert more visitors into customers. I highly recommend …
Sell more, Speed for your WooCommerce store, New WP 5.5 Read More »
Don’t host your email with your website Something to think about when you are building your store and technology stack is what happens when your website fails? You have to have different redundancies in place and one of them is email. Many online entrepreneurs at the beginning buy hosting plans that include emails as well. …
Email Hosting, Urgency Led Campaigns Plugin and Scarcity Examples Read More »
First of all, thank you for reading this newsletter, I appreciate you signing up and taking the time to browse its content. A short summary: Exit-intent technology and why you should use it Why we use Mailerlite for marketing and automations Disable your coupon field A quick preview on WooCommerce 4.3 Exit-intent technology Ever wondered …
Exit-intent popups, Mailerlite, Disable Coupons and WooCommerce 4.3 preview Read More »
There’s a lot of debates when it comes to hosting and everyone has an opinion about it. I’ve used tens of hosting companies so far and the differences between them are not that big. Pricing usually makes the difference and the cheap ones oversell. So if you want your WooCommerce shop to be fast, don’t …
Depending on what kind of product you are selling one of the two options might be more appropriate. As always testing the hypothesis must be done to make sure we made the right decision. The difference: – Add to cart: I press the button and it adds the product to cart and sometimes it redirects …
The Difference of Buy Now vs Add to Cart Buttons Read More »
First time I’ve learned and applied an eCommerce conversion tip was in 2008 when I read about color psychology in eCommerce and how it can influence buying behavior, basically the color pallet on your website can influence the conversion rate. What I did at that time was to change the color of our “add to …
Small Tweaks to Improve Ecommerce Conversion Rate Read More »
Your WooCommerce store sends a lot of emails, to the customer when signs up for an account or when an order is placed. It also sends different emails to you the store owner to let you know about orders, customers or other things. These emails are called Transactional Emails: “A transactional email is a type …
Why You Need an External SMTP Server on your WooCommerce Shop Read More »
You can display categories on the shop page in WooCommerce by enabling this setting in Appearance > Customize > WooCommerce > Product Catalog> Shop page display setting and chose from the dropdown: – Show products – Show categories – Show categories and products The other way is via shortcodes, taken from the WooCommerce website as …
How to Display Categories on the Shop Page on WooCommerce Read More »
Fraud on online shops is growing every year and it’s something you need to concern yourself, make sure you protect your store and also your customers. Every fraudulent transaction on your store will cost you money, once because you have to refund the money and pay the chargeback fee. “Fraud losses on UK-issued cards totalled …
How to Reduce Fraud and Chargebacks on Your Store Read More »
